HENRY RUDE is a casual street wear brand based in Malmö, Sweden. We aim to break the norms of classic street wear by using fabrics mainly sourced in West Africa. Designed with urban people in mind, Henry Rude offers classic, yet modern silhouettes in order to let the prints speak for themselves.
Most of our garments are made in Ghana & Burkina Faso, where we work with independent small-scale business owners such as fabric wholesalers, tailors and seamstresses.
We want to connect the West African textile industry with the non-African market and when buying a Henry Rude garment, you can be sure that your piece was made under decent working conditions. By supporting us you also make it possible for us to develop our collaborations and continuing to create economic opportunities for small businesses at a grass root level. Together we can make an impact!
FABRIC & PRINT
We source all our fabrics at the local markets in Accra & Ouagadougou. Alot of the textiles we use are so called “Wax Prints”. Some are printed in Africa, some are made abroad. The colorful cotton fabrics have been dyed - by hand or machine - using a wax-resistant dying technique. Therefor slight imperfections can and will occur in the fabric - this is completely normal (and according to us, quite charming!). There can also be remnants of adhesive labels that identify the textile manufacturer. These can be removed by ironing and scraping it off, or by washing the garment.
Due to the different placements of the prints, no garment look exactly the same. Every garment has been cut and sewn individually. Keep this in mind, and cherish it - we do!
Wax print fabric is 100% cotton with no stretch. This can make your garment feel a bit stiffer than you're used to. However, the cotton fabric usually softens up after wearing and washing a few times.
We recommend washing by hand or on cold cycle (30°C) to preserve the shape and colors as well as possible, and to be nicer to our environment. Ironing may be necessary - on medium to high heat. Do not tumble dry.